Featured work — Boston Children's Hospital
When a resource is built for everyone, it reaches no one.
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Comprehension
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Time on site
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Satisfaction
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The problem
The original IEP center was written for compliance, not comprehension. Families read it on a phone at 11pm — and bounced.
What we did
Rebuilt the content around the moments families actually use it. Plain language, scannable structure, one decision per screen.